A Retailing Strategy: The Store is the Brand
(eVideo)

Book Cover
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Contributors
Kanopy (Firm)
Published
[San Francisco, California, USA] : Kanopy Streaming, 2015.
Status
Available Online

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Format
eVideo
Language
Undetermined

Notes

General Note
Title from title frames.
General Note
In Process Record.
Date/Time and Place of Event
Originally produced by D.E. Visuals in 1999.
Description
Traditionally, retailers have carried a plethora of merchandise from many different retailers. However, today, some retailers only carry their own brand. The name on the marquee and the merchandise are one and the same. Popular examples include The Gap, Banana Republic and Benetton. Video visits the flagship Benetton New York store and the factory in Italy.
System Details
Mode of access: World Wide Web.

Subjects